Coca-Cola story in Peru
When the pharmacist John S. Pemberton created Coca-Cola in Atlanta – United States – in the year 1886, after mixing a series of plant extracts with carbonated water, he did not imagine that he was going to initiate a legacy of innovative success in various countries of the world , among them, ours.
Coca-Cola in Peru
In 1936, Coca-Cola arrived in Peru. It was offered to the public for the first time on December 31 of that year during a New Year celebration at the Country Club of Lima.
Only one year before, Inca Kola was born, the popularly known as “national flavor drink”. On January 18, 1935, Don José R. Lindley, an immigrant of British origin, released this soda during the celebration of the fourth centenary of the founding of the city of Lima. In this way, he paid tribute to the city that welcomed him and became his home.
In 1960, it was time for Inca Kola to be known by all and the first commercial of television of the golden soda was launched, always under the message of being a drink “De Sabor Nacional”.
The Inca Kola brand was acquired by the Coca-Cola Company in 1999. Five years later, in 2004, Corporación Lindley – now Arca Continental Lindley – went on to become the exclusive bottler of all Coca-Cola products.
The bottling companies play an important role in the history of Coca-Cola in our country. And under the innovative legacy of Dr. John S. Pemberton, the Pucusana plant, one of the most modern factories in South America, was inaugurated in 2015, with six high-tech production lines that pack glass and plastic with a capacity to obtain 1,200 bottles per minute, which translates to one billion liters of drink per year. A whole record of productivity!
Currently in Peru, the Company has 16 brands in six categories: soft drinks, water, juices, isotonic and energizers. The portfolio includes 39 options, of which 24% are low or no calories.
A legacy of innovation
Coca-Cola continues the path of innovation initiated by Dr. John S. Pemberton and, committed to the well-being of the communities and the impulse to the positive transformation of consumer habits, continues to expand its portfolio in Peru, with more options for low drinks and no calories.
In line with this challenge, in 2016, it launched the Single Brand initiative, a strategy that extends the global value and the iconic appeal of the Company’s products to non-calorie variants. This also underscores the company’s commitment to the options, by offering consumers the Coca-Cola that best suits their taste, lifestyle and nutrition.
Last year, it also launched Powerade Zero and Frugos Del Valle Light, two new versions without sugar that add to the Coca-Cola family of products.
Since the arrival of Coca-Cola in Peru, 80 years of constant changes, innovations and learnings about consumers have passed. All in order to provide a better quality products and preserve that magic that has 130 history.